Heelys: Sneakers with wheels
Roger Adams stood on roller skates for the first time at the age of 9 months and has loved the sport ever since. Years later, when he cut open a sneaker and placed a skateboard roller in its sole, Heelys were born. In the meantime, the sneakers with the removable wheels have made a name for themselves and provide variety in locomotion worldwide. The aim of Heelys is to inspire children to lead an active lifestyle and to provide joy and fearlessness. Through numerous collaborations, new Heelys collections with colourful designs are being created all the time.