From classic sneakers to funcional running shoe
Shoes with the big "N" on the side have always been characterised by a perfect combination of style and functionality. New Balance is now the fourth largest sports brand in the world, and for good reason. The label's products fit in everyone's wardrobe. Not only top athletes swear by New Balance shoes, the sneakers also make quite a statement in everyday life. Not only do they sit incredibly comfortably, support your feet while running and offer optimal cushioning, but with their sporty and elegant design they can also be worn for almost any occasion. The brand from Boston, Massachusetts, offers running, lifestyle and trail running shoes, as well as sneakers for various sports such as football or skating, which are of course adapted to the special requirements of the sport. The label can draw on over 100 years of experience to develop new products. New Balance was founded in 1906 and began as a manufacturer of orthopaedic shoe insoles. Years later, the brand began to produce functional shoes for various sports until the "Trackster" was designed in 1960, the first running shoe with a wave-shaped sole. With this achievement, the label made its breakthrough and eventually developed into the lifestyle brand we know and love today.