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Spring is here - Adventure Awaits!


From the foundation until today

1990 Former national football player and longtime member/team captain of Chemnitz Football Club Joachim Müller founded the store "Sportshop".
1997 Organisation of the first winter travels for skiers and snowboarders.
2004 Division of the business and renaming to
  • Eastside/ Sportmüller
  • Eastside/ Fashion Streetware
2007 First web shop as a result of the merger with the company Fun Sport Vision
2008 Relocation of the online sales department into own office & storage space on approx.500m²
2009 Enlargement of the logistics location
2010 Relocation of the online sales & logistics location with reopening of the outlet store on approx. 2000m²
2014 Revision of the online shop.

Fun Sport Vision

2002 Foundation of the company
2003 First online shop
2006 Expansion of the business with a local store and relocation of the logistics location.
2007 Merger with the company Eastside and first joint website
2008 Takeover of Fun Sport Vision by Eastside keeping the name