Swiss traditions, tailored into modern clothing
What may sound like a big discrepancy at first, is being beautifully brought to life by the swiss family business „Alprausch“. Since 2000 the family from Zurich has been producing streetwear, snowwear and beachwear, that perfectly resembles the simplicity and traditions of the swiss alps. But besides of the product’s aesthetics, values like sustainability, high-quality materials and fair working conditions are very important to the company. New products and designs are inspired by the beautiful Tranqulity of swiss nature, as well as the stylish looks of the street. The combination of both creates the distinct „Alprausch-look“. But, of course, the clothes‘ functionality does not fall by the wayside. No matter what you are looking for, clothes for the street or for the slope, if you like creative modern looks, that stray from the mainstream, then „Alprausch“ might just be the thing for you.