The environmentally conscious outdoor outfitter from Sweden
Functional, durable and timeless - these are the demands Fjällräven places on its products. High-quality, environmentally consciously produced materials, timeless design and high durability ensure a long life and thus the sustainability of the Swedish brand's garments and equipment. Fjällräven was founded in 1960 by Åke Nordin with the vision of making nature accessible to more people through functional outdoor equipment. Because the more people experienced nature, the more they would protect it.
The name Fjällräven refers to the Fjell, an ecoregion and mountain landscape in Scandinavia. But it's not just the name that establishes a relationship with the brand's origins; the mentality of this stretch of land is also reflected in the products. In order to be adapted to the rough but beautiful nature of Sweden, all products are characterised by a strong robustness and durability. In addition to outdoor clothing for women, men and children, the label's range also includes useful equipment such as tents, backpacks and sleeping bags. Due to the closeness to nature of Fjällräven's founders, the brand with the red arctic fox has always made sure that all of its products are produced sustainably. The style of the jackets, waistcoats, trousers, skirts, jumpers, shirts, shirts and backpacks appeals especially to adventurous outdoor lovers, but also enjoys great popularity in everyday life. It's hard to imagine today's campuses without the distinctive Kånken backpacks.