The sustainable label for winter sports and streetwear
For those who care about the environment and are always careful to keep their ecological footprint as small as possible there is probably no better brand than Picture. This progressive and forward-looking company was founded in 2008 by three friends who knew each other from an early age and have always shared a passion for skating and snowboarding. From the very beginning it was clear on which principles the label's philosophy should rest: "Ride, protect & share". The love for the environment is firmly rooted in the brand. Simply everything - from the materials and the production to shipping - is designed to reduce fossil fuels. A few figures: 84% of the cotton used is organic. Furthermore, 69% of the polyester used for the technical line is made of recycled plastic bottles. All textile factories where Picture products are manufactured belong to the FAIR WEAR FOUNDATION, which ensures the best possible working conditions. Picture's product range includes snow jackets and pants, functional underwear, streetwear, accessories such as helmets or caps and accessories such as ski bags and backpacks. The founders of the brand have recognized that the issue of environmental protection is becoming increasingly urgent and have consciously decided to do everything possible to counteract climate change and the destruction of our planet as best they can. Picture is not a ski or snowboard brand, but an environmentally responsible outdoor brand that is dedicated to board sports and nature. Co-founder and product designer Jeremy has a background in architecture, not fashion, so he and his team approach product design from a different, truly unique perspective. If you are looking for clothing that is not made at the expense of the environment, take a look at our selection of products from Picture here in the online store of EASTSIDE - Fun Sport Vision.